Disney frames this as a diverse musical journey blending Gen Z anthems with millennial nostalgia to appeal to every demographic watching the new Freeform series.
Insiders whisper that the inclusion of Backstreet Boys’ 'Everybody' and Tiffani Thiessen’s return isn’t just casting—it’s a calculated nostalgia bait to keep parents and teens glued to the screen simultaneously.
Season 1 features exactly 44 songs across 10 episodes. Olivia Rodrigo’s 'Brutal' and Lady Gaga’s 'Abracadabra' are confirmed tracks. The series premieres Oct. 1 on Freeform, then Disney+/Hulu.
Disney isn’t just selling witchcraft; they’re selling a greatest hits album of the last two decades to ensure Coven Academy goes viral on TikTok before it even airs.
The broomstick is officially in the garage, and Disney is loading it up with some serious pop star power. *Coven Academy*, the new supernatural drama set to debut Thursday, October 1, on Freeform, has just unveiled its massive 44-track soundtrack via Billboard, and it is an absolute power move. We’re talking Olivia Rodrigo’s breakup anthem “Brutal,” Chappell Roan’s viral hit “After Midnight,” and Lady Gaga’s theatrical “Abracadabra” sitting right alongside KATSEYE’s “Debut” and Tate McRae’s “Greenlight.” This isn’t just background music; it’s a curated playlist designed to dominate social media conversations the second the credits roll.\n\nBut here’s where the strategy gets clever—and slightly chaotic.
The tracklist doesn’t just cater to the Gen Z protagonists, Briar (Malina Weissman), Sasha (Jordan Leftwich), and Tegan (Ora Duplass). It reaches back to snag the millennials and Gen Xers with the inclusion of Backstreet Boys’ “Everybody (Backstreet’s Back)” and Vitamin C’s “Smile.” It’s a deliberate attempt to bridge the generational divide, ensuring that while the teens are watching for the drama, their parents are tuning in for the nostalgia trip.
The series also features a collaboration that music fans are already dissecting: Gracie Abrams’ “Us.” featuring Taylor Swift, a track that adds serious indie-pop credibility to the witchy mix.\n\nVisually, the show is leaning into its supernatural roots with a twist. Billboard premiered an exclusive clip featuring Malachi Barton, known for his roles in *Camp Rock 3* and *ZOMBIES 4*, as the character Jake. In the clip, he unleashes his levitation powers soundtracked by Barns Courtney’s “Supernatural.” It’s a clear signal that while the soundtrack is pop-heavy, the tone is aiming for something darker and more atmospheric.
The casting also includes heavy hitters from the late ‘90s and early 2000s, such as Tiffani Thiessen (*Saved by the Bell*) as headmistress Miss Graves and Devon Sawa (*Casper*) as teacher Mr. Cole, further cementing the show’s dual-audience strategy.\n\nWith 10 episodes dropping on Freeform on October 1, and streaming on Disney+ and Hulu the next day, Disney is betting big that a soundtrack this dense will drive repeat viewings. By mixing deep cuts like Violet Grohl’s “Thum” with global smashes like “Abracadabra,” *Coven Academy* is trying to be everything to everyone. Whether this 44-song overload will help the series conjure up a loyal fanbase or just leave viewers drowning in music remains to be seen, but one thing is certain: the receipts are loud, and the playlist is undeniable.
