Drake frames the acquisition as a familial heirloom passed down from his former label boss, emphasizing loyalty and legacy over mere transactional value.
Insiders suggest this is a direct, petty rebuttal to Pharrell’s 'artifacts' comments, proving Drake still holds a grudge about the jewelry auction drama from 2023.
On Sept 29, Drake streamed on Kick with BenDaDonn, quoting: 'You think you guys could buy our artifacts like how we buy your artifacts? No, it’s in the family, dummy.'
Drake isn't just wearing jewelry; he's wearing a grievance. This flex is a calculated strike in a years-long feud disguised as a livestream brag.
If you thought the beef between Drake and Pharrell Williams had cooled down, think again. The Toronto superstar just lit the fuse on another round of jewelry-based drama during a high-stakes gambling session on Kick. While streaming live with comedian BenDaDonn, Drake unveiled a massive platinum Cash Money Records chain, allegedly sourced directly from his former label boss, Birdman.
It wasn’t just a flex; it was a direct response to the narrative that has followed him since 2023, when he purchased Pharrell’s rare jewelry pieces at auction. Drake didn’t hold back in the chatroom. Holding up the bling, he shouted out his friend BenDaDonn before pivoting to the chain.
"Shout out to BenDaDonnn. Shout out to me too, what do you mean? What do you mean?
Birdman, platinum, Cash Money," Drake boasted. He then launched into a tirade that felt uncomfortably personal, challenging his critics—and likely Pharrell—to match his level of access to hip-hop history. "What, are you guys crazy?
You think you guys could buy our artifacts like how we buy your artifacts? No, it’s in the family, dummy. What’s wrong with you guys?" For the uninitiated, this references the saga where Drake bought several of Pharrell’s iconic jewelry pieces.
He flaunted the purchase in the music video for "Jumbotron Sh– Poppin" back in 2023, reportedly melted them down in his guest verse on Travis Scott’s "Meltdown," and once again showcased the Virginia producer’s rare collection in the music video for "Family Matters." Pharrell had previously attempted to de-escalate the tension by telling GQ that he viewed the items as "artifacts" and that Drake was simply a "fan of music" and history.
Drake’s use of the exact same term—"artifacts"—while mocking the idea of outsiders buying them suggests he is rejecting Pharrell’s diplomatic framing. He is drawing a hard line between "family" heirlooms like Birdman’s chain and purchased items like Pharrell’s. This livestream wasn’t just about jewelry; it was a multi-pronged promotional blitz.
While sipping a freshly made cocktail, Drake also dropped news that unreleased tracks from his FOMO short film would hit streaming platforms on Thursday night. "Go watch FOMO. It’s a bunch of songs coming to streaming on Thursday," he told his audience. By combining the music drop with the jewelry flex, Drake is ensuring that every angle of his current era is covered, from the audio to the aesthetic, all while keeping the old feuds simmering just hot enough to keep the internet talking.
