The narrative is all about effortless, accessible luxury. Kim's team wants you to know that her 'beautiful glow' isn't reserved for the elite; it's achievable with a sub-$20 product, democratizing the Kardashian standard of perfection.
Insiders are buzzing because this isn't just a one-off. The same K-beauty line is quietly becoming the industry's dirty little secret for A-listers who want that 'no-makeup' makeup look without breaking the bank. If Kim is using it, the rest of Hollywood is already ordering it in bulk.
Verified by Page Six (10/12/2026): Kim's MUA Ariel Tejada used Dr. Althea’s 345 Relief Cream Mist (<$20) at the F1 Singapore Grand Prix. Selena Gomez’s MUA Hung Vanngo used the brand's 345 Relief Cream for the Golden Globes earlier in 2026.
If Kim Kardashian is carrying a $20 mist in her clutch, your expensive serums are officially overpriced. Buy the hype, or buy the receipts.
Let’s be real: when Kim Kardashian steps out, the world expects a budget line item with six zeros. But during her weekend appearance at the Formula 1 Singapore Grand Prix, supporting boyfriend Lewis Hamilton, the beauty icon flipped the script. While her multiple looks were undeniably high-fashion, the true drama happened in the makeup chair. Her radiant, camera-ready skin wasn’t achieved by some obscure, five-figure treatment, but by a K-beauty staple that costs less than a bottle of water at the track. It’s the ultimate flex: looking like you spent thousands when you actually spent pennies. The culprit? Dr. Althea’s Skincare 345 Relief Cream Mist. Ariel Tejada, the celebrity makeup artist who prepped Kim for the grid, confirmed the scoop in a press release. Tejada noted that the mist "gives the skin a beautiful glow without leaving it looking oily," a crucial distinction when you’re sweating under the Singaporean sun and flashbulbs. This isn’t just about hydration; it’s about texture. Tejada applied the lightweight formula both before and during makeup application, explaining that it "adds moisture back into the skin and helps everything blend more seamlessly." It’s the kind of detail that separates a good glam from a legendary one. But don’t let the price tag fool you into thinking this is basic drugstore fare. The formula is packed with hyaluronic acid, Centella asiatica leaf extract, rice bran water, and panthenol. Tejada also protected Kim’s complexion with Dr. Althea’s Green Tea Calming Sunscreen SPF 50, ensuring that the glow wasn’t just surface-level. The brand is sensitive-skin friendly enough to be used post-microneedling, which raises the question: is this the secret to the Kardashian skin barrier that seems impervious to stress, travel, and public scrutiny? The tea here is that Kim isn’t the only A-lister catching on. This Korean beauty line is quietly infiltrating the red carpet circuit. Hung Vanngo, the makeup artist famous for Selena Gomez’s flawless appearances, used Dr. Althea’s 345 Relief Cream to prep Selena’s skin for the Golden Globes earlier this year. When the biggest names in Hollywood start swapping luxury creams for affordable K-beauty heroes, the industry takes note. Shoppers are already flooding reviews, claiming it’s "super hydrating without feeling heavy or sticky," validating the hype that the stars are trying to keep under wraps.
