Anthony Edwards frames the Believe That Awards as a fierce, authentic celebration of cultural disruptors, claiming the special delivers unfiltered energy and 'real greatness' that audiences can't find anywhere else in mainstream media.
The internet is buzzing because Edwards didn't just pick a random pop star; he actively dethroned Timothée Chalamet, the 2025 winner, for Justin Bieber. The inclusion of Travis Kelce and Tom Holland as losers adds a layer of competitive drama, while Bieber's physical appearance at the ceremony signals a major endorsement of Edwards' brand.
The 2025 edition reached 150 million cross-platform views. In the 2026 winners list, Justin Bieber took White Boy of the Year, beating nominees Tom Holland, Erling Haaland, Robert Pattinson, and Travis Kelce. The awards are presented by PrizePicks and produced by Edwards' Three Fifths Media banner alongside Wheelhouse and Portal A.
Anthony Edwards has officially turned satire into a cultural institution, and Justin Bieber just accepted the crown from Timothée Chalamet with zero chill.
Move over, Timothée Chalamet. The throne has been reclaimed, and it looks a lot more like a Bieber hair flip. Minnesota Timberwolves superstar Anthony Edwards has officially returned with the second annual edition of his satirical Believe That Awards, and the headline grabber this year is Justin Bieber. Edwards crowned the pop icon as 'White Boy of the Year,' a title that previously went to Chalamet during the 2025 viral sensation. This isn't just a joke; it's a calculated cultural power move. The 2025 awards racked up a staggering 150 million cross-platform views, proving that Edwards' unfiltered humor has a massive, dedicated audience. By handing the 2026 honor to Bieber, Edwards is signaling that the award isn't about who is technically the most famous, but who fits the specific, chaotic energy of the 'Believe That' brand. Bieber didn't just win from afar; he made a physical appearance in the special, solidifying the partnership and the meme status of the entire event. The competition for the 'White Boy of the Year' title was stacked, featuring a lineup that reads like a Hollywood A-listers roster. Bieber beat out heavy hitters including Tom Holland, Erling Haaland, Robert Pattinson, and Travis Kelce. The inclusion of these specific nominees adds a layer of competitive drama that fans are dissecting online. Was Kelce snubbed? Did Haaland's on-field prowess not translate to this satirical category? The winners list released by Edwards' team is dense with other high-profile names, suggesting that the awards are expanding beyond just sports commentary into a broader entertainment spectacle. Michael B. Jordan took home 'Iconic Performance of the Year,' while comedian Druski was named 'Main Character of the Year.' Tennis star Coco Gauff won the 'Beauty and The Beast Award' for outstanding on/off-field performance, and hip-hop mogul 50 Cent received the 'Lifetime Achievement Award.' Behind the scenes, this is a serious business venture for Edwards. The Believe That Awards are now live on his YouTube channel and social media profiles, presented by PrizePicks. The production is handled by Edwards’ own media banner, Three Fifths Media, in collaboration with Wheelhouse and Portal A. Justin Holland, Edwards’ business manager and co-founder of Three Fifths Media, emphasized the strategic intent behind the project. "From day one, our mission at Three Fifths Media has been to create content that remains fiercely authentic to Anthony and the community that moves with him," Holland stated. He described the awards as sitting at the "true epicenter of sports, entertainment and culture," noting that year two proves that giving creators and athletes room to be themselves results in massive audience engagement. Edwards himself addressed the return of the awards with characteristic confidence, stating, "We’re back, and we raised the bar across the board this year." He promised the same "unfiltered, totally unpredictable energy" that made the first edition go viral, aimed directly at the culture. "You’re not getting this vibe anywhere else," Edwards claimed. The special also featured winners like IShowSpeed as 'Creator of the Year,' Jaden McDaniels with the 'Stood on Bidness Award,' and LaMelo Ball taking the 'Bring Ya Ass Award.' This eclectic mix of athletes, entertainers, and internet personalities highlights Edwards' unique position as a bridge between traditional sports stardom and digital-first content creation. The satire is sharp, but the receipts show that this is a highly organized, sponsored, and strategically executed media event that is reshaping how athletes build their personal brands outside the arena.
