Jenner frames this as a natural evolution of her routine, emphasizing that the goal is to let her real skin show through rather than camouflage it.
While Kendall calls it 'underglazing,' the internet knows this is just strategic layering of a specific K-beauty cream. Is it a new trend or just a paid placement for Anua?
1. Jenner recently prepped for the Academy Museum Gala (Oct 17) using this method. 2. Amazon sold over 10,000 tubes of the Anua cream last month. 3. The product contains PDRN derived from salmon DNA.
Kendall Jenner is selling us a 'canvas' story, but the receipts show a massive commercial push for a single K-beauty moisturizer. The 'underglazing' trend is basically sponsored hydration with a fancy name.
Kendall Jenner is officially entering the chat on the latest beauty craze, and letโs be real: it smells like a sponsorship deal. The supermodel recently revealed that sheโs obsessed with a technique called 'underglazing,' a term she credits to her longtime makeup artist, Mary Phillips. In an exclusive comment to Page Six Style, Jenner explained that Phillips 'pays so much attention to the skin before she starts the makeup,' and that 'underglazing is something Iโve learned from her.' But what exactly is this mysterious prep step that supposedly 'perfects the canvas'?
It turns out, itโs a very specific layering hack involving a K-beauty product that is currently blowing up online. The secret weapon isnโt some obscure, unbranded serum; itโs the Anua PDRN Hyaluronic Acid 100 Moisturizing Cream. Jenner, who has been appointed as the new brand ambassador for Anua, describes the process as creating a 'hydrated base' that allows makeup to sit seamlessly.
Phillips, known for her 'underpainting' technique (contouring under foundation), reportedly layers this cream in strategic spots to achieve a 'glowy, radiant look.' Jenner raved about the formula in an Instagram clip, stating, 'Underpainting perfects the makeup, but underglazing perfects the canvas.' She added that the cream provides a 'smooth, cushiony base,' which seems like dreamy marketing language for what is essentially a moisturizer. The buzz around this product isnโt just coming from Jennerโs massive following.
The receipts show a verifiable spike in interest and sales. Amazon reportedly sold over 10,000 tubes of the Anua cream in the last month alone. Melissa Gorga, the Real Housewives of New Jersey star, has also jumped on the bandwagon, posting sponsored TikToks where she calls the product her 'home Botox secret.' Phillips herself has praised the brand in her partnered social media content, claiming she now uses this PDRN-infused cream instead of traditional makeup primers.
The key ingredient here is PDRN, which is derived from salmon DNA, a buzzy component in K-beauty circles designed to hydrate and enhance a natural glow. Jenner insists that this trend aligns with her personal preference for a more natural aesthetic. 'I love when the finished look still feels like me and you can see my skin,' she told Page Six.
'The prep is a big part of that.' This comes after she was recently prepped by Phillips for the high-profile Academy Museum Gala on October 17, 2026. While the 'underglazing' terminology might sound like a fresh innovation, it appears to be a clever rebranding of a specific product placement strategy. Is it a revolutionary skincare technique, or just Kendall Jenner doing what Kendall Jenner does bestโmaking a moisturizer sound like a luxury experience? Either way, the receipts are in: 10,000 tubes later, we know exactly whatโs going on.
