Paige wants us to see her as effortlessly chic, proving that 'timeless' doesn't mean boring and that a simple drugstore staple can elevate even the most high-fashion bridal look.
The real tea? She’s still modeling for Clinique. Is the Black Honey obsession genuine love or a very well-paid contract? Given she’s also hyping Mary Phillips' liners, the PR machine is humming.
1. Paige married tennis pro Tommy Paul this summer. 2. She presented the Fashion Visionary Award to Wes Gordon at the FGI Night of Stars Gala on Oct 14, 2026. 3. Gordon designed her custom strapless Carolina Herrera wedding dress.
Paige Paul is playing the long game: wedding glam, brand deals, and gala appearances all tied together by one shade of lipstick. Smart branding, or just really good marketing?
Let’s talk about the ultimate power move in bridal beauty. Paige Paul, the Dairy Boy founder and newly minted Mrs. Tommy Paul, didn't just pick a lipstick for her wedding day; she picked a legacy.
Speaking to Page Six Style at the FGI Night of Stars Gala, Paul revealed that her "something old" was none other than Clinique’s Black Honey Almost Lipstick, the iconic '90s cult classic that has survived decades of trend cycles. Paul’s goal for her bridal glam was explicitly "simple, timeless and fresh," a description that perfectly aligns with the shade’s reputation for understated elegance. But here is where the luxury expertise comes in: choosing a mass-market staple for a high-profile wedding isn't just about budget; it’s a statement of confidence.
It says you don't need a limited-edition luxury item to look like the best-dressed person in the room. You just need the right color match. The obsession extends far beyond the altar.
Months after tying the knot with tennis pro Tommy Paul this summer, Paul confessed that Black Honey is still "like my everyday in my purse." For the beauty-obsessed, this level of loyalty is rare. But we have to look at the receipts: Paul modeled for a Clinique campaign earlier this year. Is it genuine love or strategic placement?
In the world of celebrity beauty, the two are often indistinguishable. Paul’s current roster of favorites also includes a nod to the new guard of beauty. She admitted to being "obsessed" with Mary Phillips’ M.ph The Overliner Lip Liners.
Phillips is the go-to artist for Hailey Bieber, placing Paul firmly in the inner circle of the industry's most influential faces. By balancing a heritage brand like Clinique with Phillips’ trendy new launch, Paul is curating an image that is both accessible and exclusive. This aesthetic consistency carried over to her wedding dress as well.
At the Rainbow Room gala on October 14, 2026, Paul presented the Fashion Visionary Award to Wes Gordon, the creative director of Carolina Herrera. It was a full-circle moment, as Gordon designed her custom strapless gown. Paul described her vision for the dress as "very simple and architectural with a more modest top," noting that she "didn't want it to feel overly sexy." The synergy between her bridal gown and her beauty routine is undeniable.
Both are deliberate choices that reject the overly complex in favor of polished minimalism. Paul stated that Gordon "really crushed it" with the design, creating a look that mirrors the "timeless" narrative she’s building around her product choices. It is a cohesive brand story, from the hemline to the lip line.
So, is Paige Paul the ultimate beauty insider or the ultimate brand ambassador? Perhaps both. She is positioning herself as the girl next door who happens to have a designer wedding dress and a contract with the brands she recommends.
It’s smart, it’s strategic, and honestly? It’s working. We’re all still talking about her lipstick.
