Lively’s team is likely framing this as a strategic portfolio optimization, focusing resources on the successful non-alcoholic Betty Buzz line while letting the alcoholic expansion run its course.
Insiders say the shutdown was inevitable given the intense social media backlash calling the alcohol line a 'cash grab' from a self-proclaimed sober icon. The internet never forgot the hypocrisy accusations.
TMZ records show trademarks for 'beer-based products' and 'nonalcoholic carbonated beverages' were abandoned. Lively launched Betty Booze in 2023. Page Six confirmed the winding down on Thursday, Nov. 6, 2026.
When you sell alcohol but preach sobriety, the receipts don't lie—and neither do the abandoned trademarks. This is a classic case of brand misalignment meeting its end.
The champagne glasses are officially being boxed up for Blake Lively’s alcoholic beverage venture. In a move that feels less like a surprise and more like a long-delayed consequence of public backlash, Lively is reportedly shuttering Betty Booze, her line of canned alcoholic cocktails. A source confirmed to People on Thursday that the brand is winding down operations and may shut down entirely. This isn't just a business failure; it’s the final chapter in a saga of mixed messaging that started the moment Lively decided to sell bourbon and tequila while championing a sober lifestyle. Let’s look at the timeline, because the tea is steeped in irony. Lively launched Betty Buzz, her non-alcoholic mixer line, in 2021. At the time, she told People, “I don’t drink because I don’t like the effects of alcohol, but I like being a part of it.” It was a cute, curated sentiment. But in 2023, she expanded into Betty Booze, offering sparkling canned cocktails made with bourbon and tequila. The internet didn't buy it. Critics slammed her for promoting alcohol after previously extolling the virtues of sobriety, with one viral comment calling it a “Money grab from the celebs” who “milk alcoholism” while knowing it’s “toxic and dangerous.” Lively tried to defend the pivot on Instagram, writing, “Drinking isn’t my thing. But for f* sake, flavor is... Quality booze. No crap.” But the damage to her brand’s authenticity was already done. The hard receipts, obtained by TMZ, tell a story of a brand that was already losing steam before the official announcement. While the trademarks for Betty Buzz and Betty Booze remain active, several other trademark applications filed since the company’s launch have been abandoned. Specifically, records show Lively’s team dropped marks covering “beer-based products, nonalcoholic carbonated beverages and other products.” This suggests a strategic retreat was already in motion, long before Page Six broke the news of the shutdown. It’s not just a sudden death; it’s a slow, public withdrawal from shelves. Complicating matters further is Lively’s ongoing legal battle with Justin Baldoni, her “It Ends With Us” co-star and director. The actress, 39, was seen leaving federal court in New York as recently as February 2026. With high-profile litigation dragging on and her beverage empire crumbling, Lively is facing a perfect storm of professional and personal scrutiny. The brands, named after her and Ryan Reynolds’ daughter Betty, are now symbols of a business model that failed to connect with consumers. Page Six reached out to Lively’s representatives for comment, but as of this writing, the silence from her camp speaks volumes. When the PR team goes quiet, it’s usually because the narrative isn't going their way.
